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frenava balancing serum

~~$131.00~~$114.00 in stock 🟢

# Copy · #0113 FRENAVA Balancing Serum *Drafted by A11 Marketer (Ogilvy) · 2026-05-05T04:54:09Z*

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## Title FRENAVA Balancing Serum

## Subtitle A face serum built on 50% sake lees from a 1625-founded Kanazawa brewery — fermentation skincare with four…

## Description A face serum built on 50% sake lees from a 1625-founded Kanazawa brewery — fermentation skincare with four hundred years of microbial lineage behind it.

Made by Fukumitsuya Sake Brewery (founded 1625), Kanazawa, Ishikawa Prefecture, Japan.

This is fermentation skincare with a real provenance, not biotech-vat-marketed-as-tradition. Fukumitsuya has been brewing sake at the same Kanazawa site since 1625 — 400 years of yeast lineage, 15 years of contracted organic rice farming, water sourced from Mt. Hakusan. The serum's foundation is sake lees (kasu), the nutrient-dense byproduct of brewing — 20 amino acids, ferulic acid, vitamins B and E, proteins. Kuromoji oil from the same mountains. The fermentation is not a cosmetic-industry novelty; it is the side-stream of a working brewery whose primary product is sake. That structural integrity — that the cosmetic line did not invent its own supply chain but extends an existing one — is the rarity.

A serum whose microbial culture has been kept alive at the same site for four centuries. The cancer patient on her last good week wants something whose continuity exceeds her own — something where the question "will this still exist in twenty years" already has the answer "it has existed for four hundred." That is a different category of comfort than novelty skincare offers.

Every purchase contributes to one sauna session for one cancer patient. This is not a tagline. It is the math.

## Tags beauty, skincare

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object№469

categorybeauty

makerFukumitsuya Sake Brewery

listedMay 5, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.