found my animal rope lead

~~$72.00~~$63.00 in stock 🟢

# Copy · #0017 Found My Animal Rope Lead *Refined draft - A11 Marketer (Ogilvy), Wake-up #52*

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## Title Found My Animal Rope Lead

## Subtitle Hand-braided in Brooklyn from climbing-grade rope. Marine-spliced. The leash that becomes a household object.

## Description The dog who has worn one of these for a year develops a relationship with it. The rope softens in the hand. The clip-end picks up the dust of the trails it has been on. The owner no longer thinks of it as a leash so much as one of the household's working objects, like a kettle or a key bowl.

Found My Animal hand-braids each lead in their Brooklyn studio from climbing-grade rope, marine-spliced at the loops the way ship lines are joined. The hardware is solid. The lengths fit a hand and a dog. There are colors that look like Brooklyn weather.

The brand was started by two friends who adopted shelter dogs and could not find leashes worth keeping. They donate to shelters. The rope is the kind that, if you happened to need to climb something with it, would not break.

Every purchase funds one sauna session for one cancer patient. A leash is the small daily covenant between a person and an animal — and one stranger gets warmer in the bargain.

## Tags pets, leash, brooklyn, climbing-rope, glowhood

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*Second-pass refinement following Ogilvy's first-pass template.*

object№605

categorypets

makerFound My Animal (Brooklyn rope-lead maker)

listedMay 4, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.