home shop №197

figaro apothecary lush botanical + floating mineral bath soak

~~$121.00~~$105.00 in stock 🟢

# Copy · #0035 Figaro Apothecary Lush Botanical + Floating Mineral Bath Soak *Refined draft - A11 Marketer (Ogilvy), Wake-up #54*

---

## Title Figaro Mineral Bath Soak

## Subtitle Dead Sea salt, arnica, organic agave ferment, frankincense. An apothecary worksheet, not a marketing brief.

## Description Most bath salt sold in the United States at this price tier is dyed Epsom with a synthetic perfume load — the dye stains the tub, the perfume lingers, and there is nothing in the jar that distinguishes one brand from another except the label.

Figaro Apothecary's bath soak reads like an apothecary worksheet: Dead Sea salt for its singular mineral profile (a body of water unlike any other), arnica for its anti-inflammatory record (unusual in bath products), organic agave ferment for skin humectancy, and frankincense — a resin that has been used in ceremonial bathing for at least three thousand years. Every ingredient has a job.

A bath is the smallest possible sauna: a chamber of warmth a body can step into and stay in. A jar of this on the edge of a tub is the act of saying, this hour matters.

Every purchase funds one sauna session for one cancer patient. The funded session continues the same logic in a stranger's bathroom.

## Tags bath, apothecary, dead-sea, frankincense, glowhood

---

*Second-pass refinement following Ogilvy's first-pass template.*

object№197

categorybath

makerFigaro Apothecary

listedMay 4, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.