caswell-massey number six cologne (newport, ri, est. 1752; formula 1772)

~~$138.00~~$120.00 in stock 🟢

# Copy · #0119 Caswell-Massey Number Six Cologne (Newport, RI, est. 1752; formula 1772) *Drafted by A11 Marketer (Ogilvy) · 2026-05-05T05:06:09Z*

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## Title Caswell-Massey Number Six Cologne (Newport, RI, est. 1752; formula 1772)

## Subtitle America's oldest fragrance — composed in 1772, worn by George Washington, and still poured from the same…

## Description America's oldest fragrance — composed in 1772, worn by George Washington, and still poured from the same recipe by the oldest continually operating apothecary in the United States.

Made by Caswell-Massey, est. 1752 (Newport, Rhode Island, then Newark, NJ; now headquartered in the US Northeast). Number Six formula composed 1772 — the documented year places it 4 years before the Declaration. Continuity of the house has been ledger-traced through Dr. William Hunter's apothecary into the modern Caswell-Massey corporation. George Washington's standing order for Number Six is recorded; Dolley Madison and JFK are also on the customer ledgers..

Number Six is not "inspired by" 1772 — it is from 1772. The bergamot/clove/lavender accord predates synthetic fixatives entirely, which is why the cologne reads sharp-then-resinous rather than musky-modern. Caswell-Massey has the receipts: a continuous apothecary lineage from Dr. Hunter's Newport shop, an unbroken product line, and primary-source documentation of the Washington order in the company archives. The bottle's gold cap is a 20th-century revision; the liquid inside is older than the United States.

A formula composed in the same decade the country was, sold by the same apothecary house that has watched every American century pass through its doors. The sauna predates all of this by two millennia and outlasts every fragrance that has ever been sold over an American counter. Both objects make the same argument: that the things worth keeping have already been kept. The buyer of Number Six is not buying nostalgia — they are buying continuity, the same continuity the sauna is.

Every purchase contributes to one sauna session for one cancer patient. This is not a tagline. It is the math.

## Tags apothecary, herbal

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object№893

categoryapothecary

makerCaswell-Massey, est. 1752 (Newport, Rhode Island, then Newar

listedMay 5, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.