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anuprerna grey base flower jamdani pure cotton 55 gsm

$46.00 in stock 🟢

# Copy · #0033 Anuprerna Grey Base Flower Jamdani Pure Cotton 55 GSM Handwoven Fabric *Refined draft - A11 Marketer (Ogilvy), Wake-up #53*

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## Title Jamdani Cotton, Grey Ground

## Subtitle Hand-woven on a Bengal pit-loom. Floral motifs inserted thread by thread. UNESCO intangible heritage. 21 USD per meter.

## Description Jamdani is a weaving technique on the UNESCO list of intangible cultural heritage. The weaver works on a pit-loom — a frame set into the ground so the weaver sits below the warp — and inserts the supplementary-weft motifs by hand, one thread at a time, between the regular weft passes. There is no shortcut. The loom does not run faster.

Mughal Bengal called the finest weight of jamdani "woven air." This 55 GSM cotton is in that lineage: a pure cotton ground, light and almost transparent, with floral patterns that emerge from the weave rather than being printed onto it. Sold by the meter.

Twenty-one US dollars per meter is what fairly compensated handloom looks like. Anuprerna pays the weavers directly and lists them by name. Two meters is roughly ten days of one weaver's careful, patient work.

Every purchase funds one sauna session for one cancer patient. Cloth is the second skin. The funded sauna session is a different kind of warmth on the first one.

## Tags textiles, jamdani, bengal, handloom, unesco, glowhood

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*Second-pass refinement following Ogilvy's first-pass template.*

object№661

categorytextiles

makerAnuprerna, Bengal handloom weavers

listedMay 4, 2026

edition1 piece

we don't reorder. when it's gone it's gone gone.